Hegang e-commerce training professional school

Use different methods to capture and highlight the unique characteristics of a product or theme，Make it clear，Put these features in the main visual part of the advertising screen，Or for drying treatment，So that the audience can feel the moment they touch the text picture，Generate attention and visual interest，To achieve the promotion purpose of stimulating the desire to buy。In advertising performance, these characteristics should be highlighted and rendered, generally by the unique personality image of the product with personality, the manufacturer's corporate logo, the product's trademark, etc., to determine。Highlighting is also a very commonly used expression technique that we commonly use, which is one of the important methods to highlight the theme of advertising, and has a performance value that can not be ignored。

Hegang e-commerce training professional school

Graphic design in addition to the visual to give people a beautiful enjoyment，It is more important to convey a message to a wide range of consumers，An idea，So in graphic design，Not only focus on the surface visual beauty，Think about the message，Graphic design is mainly composed of the following basic elements: creativity: is an element of graphic design，No good ideas，There is no good work，Three conditions of audience, media and cultural background should be considered in creativity。Composition: Composition is to solve the spatial relationship between graphics, color and text, so as to be novel, reasonable and unified。Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of picture color。

Hegang e-commerce training professional school

This stage is accompanied by a relatively long-term process, your design level may be very unstable, you are sometimes confused, sometimes happy, with a lot of practice and the design of the whole operation process gradually mastered, began to mature designers。It is clear that design is commercial art design rather than pure art, design = business + technology + art.First of all, the purpose is different: art is the work of the artist, is the sublimation and expression of their own ideas, design is the means of commodity sales, is to meet the needs of consumers。It is important to understand that two very clear concepts can often be confused。Many designers have just come to work, often follow their own feelings, feel that my design is good, but by the customer's frown, or be eliminated by the design director, or more from the perspective of consumers, customers and the market to consider。

Hegang e-commerce training professional school

Graphic design is one of the hot professions and occupations in recent years, this industry is easy to get started, and the salary is considerable, what is it specifically？The purpose of graphic design is to accurately convey information in the case of ensuring aesthetic appreciation, which is generally used in the publicity of brand awareness, product design, enterprise activity design or other social organization activities。Previous graphic design only under the pipeline material design，That is, the design of posters, DM, etc，But with the development of economy，People's aesthetic requirements are getting higher and higher with the enrichment of material，The means by which design can be achieved are also becoming more and more abundant，As a result, the work content of graphic design is not only the design of offline materials, but also the publicity design of online materials。

Hegang e-commerce training professional school

Graphic design is to combine different basic graphics into patterns on the plane according to certain rules。The boundary between the map and the ground is divided by the outline line within the scope of the second space, and the image is depicted。The three-dimensional sense of space expressed by the graphic design is not a real three-dimensional space, but only an illusion space formed by the visual guidance of graphics。From a narrow sense of understanding, harmonious graphic design is unity and contrast between the two is not boring monotonous or chaotic。In a broad sense, when judging the relationship between two or more elements, or between parts and parts, the feelings and consciousness assigned to us by each part are an overall coordination relationship。

Hegang e-commerce training professional school

Graphic design mainly includes the design and production of fine art typesetting, print advertising, posters, light boxes, etc。Employment trend: newspapers, magazines, publishing and other mass media, advertising companies and other related industries。Engaged in graphic design work, the technical difficulty of each company requires different grades, the working time is more unstable, the creation speed is required, and the demand for talents is also relatively large。The main courses of graphic design include: plane composition, color composition, three-dimensional composition, perspective, sketch, watercolor, PHOTOSHOP, ILLUSTRATOR, CORELDRAW, etc。